Rosso Consulting · WritingEssays on hospitality distribution, AI deployment, channel economics, and the operator-buyer interface. Written by Marco Rosso.https://rossoconsulting.ch/en-us© 2026 Rosso Consulting. Lugano, Switzerland.marco@rossoconsulting.ch (Marco Rosso)marco@rossoconsulting.ch (Marco Rosso)The Rate Parity Traphttps://rossoconsulting.ch/writing/rate-parity-trap/https://rossoconsulting.ch/writing/rate-parity-trap/How OTA promotions quietly eat your direct bookings while you maintain "parity."Sun, 15 Mar 2026 00:00:00 GMTDistributionmarco@rossoconsulting.ch (Marco Rosso)Your hotel is winning the click — and losing the bookinghttps://rossoconsulting.ch/writing/winning-the-click/https://rossoconsulting.ch/writing/winning-the-click/The conversion gap between OTAs and direct is not a pricing problem. It is a product problem.Thu, 12 Feb 2026 00:00:00 GMTDirectmarco@rossoconsulting.ch (Marco Rosso)The one skill that will define luxury hotel leadership in the AI erahttps://rossoconsulting.ch/writing/luxury-skill-ai-era/https://rossoconsulting.ch/writing/luxury-skill-ai-era/It is not "AI strategy" or "human touch." It is the judgment to know what is neither.Thu, 22 Jan 2026 00:00:00 GMTAI · Luxurymarco@rossoconsulting.ch (Marco Rosso)Online vs offline: why your hotel is undervaluing its offline channelhttps://rossoconsulting.ch/writing/online-vs-offline/https://rossoconsulting.ch/writing/online-vs-offline/The hotel industry spent fifteen years chasing online — and learned to undervalue what it left behind.Mon, 08 Dec 2025 00:00:00 GMTChannelsmarco@rossoconsulting.ch (Marco Rosso)