07 Writing

Notes from
the operator's seat.

Essays on hospitality distribution, AI deployment, channel economics, and the operator-buyer interface. Written for revenue managers, GMs, founders, and investors who want the operator-side view of where the industry is actually going.

01
The Rate Parity Trap
How OTA promotions quietly eat your direct bookings while you maintain "parity."
Distribution March 2026 · 7 min
02
Your hotel is winning the click — and losing the booking
The conversion gap between OTAs and direct is not a pricing problem. It is a product problem.
Direct February 2026 · 6 min
03
The one skill that will define luxury hotel leadership in the AI era
It is not "AI strategy" or "human touch." It is the judgment to know what is neither.
AI · Luxury January 2026 · 6 min
04
Online vs offline: why your hotel is undervaluing its offline channel
The hotel industry spent fifteen years chasing online — and learned to undervalue what it left behind.
Channels December 2025 · 8 min

New essays are published roughly monthly. Topics follow what is actually on the operator's desk that month — distribution shifts, vendor consolidation, AI deployment, channel economics, commercial team design.

Subscribe via RSS. Original versions of several essays are also published on LinkedIn.

Want to discuss any of this

Let's talk
These essays come out of real engagements. Reach out if any of them describe a situation you are in.

Get in touch →