04 Advisory

Advisory.

Four formal advisory roles in hospitality technology. The portfolio is curated; positions are taken only where there is genuine strategic alignment.

Active seats 4
Sector focus Hospitality tech
Stages Pre-seed to Series D
Coverage EMEA primary
01

Current advisory roles

Active advisory positions.

01.

LobbyAI

AI-native hospitality startup. Advisory board role spanning go-to-market design, commercial strategy, and operator-side product perspective.

GTM strategyCommercial scalingOperator perspective
Advisory Board · Pre-seed joinlobby.com →
02.

Canary Technologies

Established hospitality SaaS company. GTM Strategic Advisor focused on EU expansion and partnerships.

EU expansionPartnershipsRegional GTM
GTM Strategic Advisor · Series D canarytechnologies.com →
03.

Room Price Genie

Revenue management SaaS for independent hotels. Advisory board role with focus on product direction and industry trends.

Product directionIndustry trendsBuyer voice
Advisory Board · Growth Stage roompricegenie.com →
04.

SnapFix

Operations and facilities management SaaS for hotels. Advisory board role with focus on product feedback and GTM perspective.

Product feedbackGTM perspectiveOperator deployment
Advisory Board · Growth Stage snapfix.com →
02

Expert network & investor work

Paid consultations for venture capital, private equity, and corporate investors evaluating the hospitality technology sector.

Single calls

Expert network bookings

30 to 60 minute consultations for due diligence on specific companies, sector orientation, or stress-testing a thesis.

Project-based

Deal diligence

Multi-week engagements supporting investors through a specific transaction. Stack assessment, GTM evaluation, and operator-side perspective.

Retained

Sector advisor

Longer-term relationships with funds developing a thesis in the sector. Quarterly cadence with ad-hoc availability.

03

Independence & disclosure

Holding both client engagements and advisory positions creates an obvious conflict surface. The conflicts are managed explicitly.

Default

Disclose first

Where an advisory company's product may be relevant to a client engagement, the relationship is disclosed at the outset.

Practice

Information barriers

Client confidential information is never shared with advisory companies. Advisory company confidential information is never shared with clients.

Vendor evaluation

Symmetric criteria

When advisory companies are in a competitive evaluation set, they are scored against the same rubric as every other vendor.

Limit

Right to decline

Either side can end the relationship if the conflict cannot be honestly managed.

Need an advisor

Exploring an advisory seat?
Founders building hospitality technology — pre-seed through Series B — can reach out about new advisory capacity. The bar is high; the reply is honest.

Get in touch →