For hotels
From talk about AI to tools a hotel uses.
Hotels do not need another presentation about AI. They need the SOPs written, the brand bible finished and the audit done, and a team that knows how to do the next one.
The promise
I build it with your team, using AI, and leave the workflow behind.
Who it is for
Independent hotels, small groups and family-owned operators: owners, general managers and department heads who want results from AI without hiring a digital team. I start with hotels in Switzerland and Italy.
Why done with you
Hotels buy finished work, not understanding. Producing the real deliverable with your team means you get the asset now and learn the method along the way. AI training leaves little behind, and agencies keep the know-how.
AI covers the jobs no software handles well. It sits alongside the tools your hotel already uses, not against them.
01 — Start, Build, Stay
Three steps, and you can stop after any of them.
-
Start
AI Opportunity Workshop
Half a day, on site or remote
Half a day to find where AI saves time or makes money, department by department.
- Before
- A short questionnaire and a look at your current tools and documents.
- During
- A walkthrough with the owner or GM and department heads, with live demonstrations on your own material.
- After
- An AI Opportunity Map within a week: use cases ranked by value and effort, with three recommended first builds.
-
Build
Fixed-scope builds
One module or several, a fixed fee each
The deliverables a hotel needs most, produced with AI and checked by a person who knows hotels.
- Choose
- Any module from the Build menu below.
- Deliver
- Listen, build with AI, check, hand over.
- Keep
- Every build ends with a handover kit and a working session for the team.
-
Stay
AI Advisory
Monthly
A monthly working session to keep putting AI to use.
- Review
- What is live, and what it is saving.
- Choose
- The next use case, with the GM or leadership team.
- Re-run
- Optional quarterly re-runs of audits.
How every build is delivered.
- 01
Listen
Understand the hotel, its team and the material that already exists.
- 02
Build with AI
Draft fast, iterate with the team, refine until it is right.
- 03
Check
A person who knows hotels reviews every output before it is delivered.
- 04
Hand over
Your team owns the result, the prompts and the workflow.
02 — Already in practice
Brands and websites, built this way.
-
Strategic advisor · 2026
Hotel Association Zanzibar
A revamped logo and digital assets, a full brand guide and a new website.
In progress: the association’s wider digital programme, including HAZ Digital and a member portal.
-
Client · Hotel, Lugano
THE VIEW Lugano
Brand, website and operations projects for the hotel, built with the same AI-assisted method.
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Client · Travel agency, Lugano
Francorosso
A new logo, a brand guideline document with visual assets and a fully revamped website.
Fixed scope, fixed fee
- Every engagement is scoped in conversation and quoted as a fixed fee. Never hourly.
- The scope is agreed in writing before work starts.
- The first conversation is unbilled and takes about thirty minutes.
- Stay is a monthly retainer.
Your material stays yours
- Hotel material is used only for the engagement.
- Confidential material goes only into tools with business-grade data protection.
- Most modules need no guest personal data at all.
- Deliverables and workflows belong to the hotel.
Bring the question.
Start with a conversation. If there is a fit, the AI Opportunity Workshop is the first paid step.
Or write to marco@rossoconsulting.ch