Notes
What I tried, what worked and what did not.
Field Notes are short notes from the Lab: one thing tried and what it taught. A new one every two weeks, here and on LinkedIn.
Field Notes
Testing
The first Field Notes are on their way. Follow along on LinkedIn, or subscribe by RSS.
Essays
Longer pieces on distribution, direct booking and AI in hotels.
- The Rate Parity Trap How OTA promotions quietly eat your direct bookings while you maintain “parity.” 7 min read
- Your hotel is winning the click — and losing the booking The conversion gap between OTAs and direct is not a pricing problem. It is a product problem. 6 min read
- The one skill that will define luxury hotel leadership in the AI era It is not “AI strategy” or “human touch.” It is the judgment to know what is neither. 6 min read
- Online vs offline: why your hotel is undervaluing its offline channel The hotel industry spent fifteen years chasing online — and learned to undervalue what it left behind. 8 min read
Bring the question.
The first conversation is unbilled and takes about thirty minutes. The shape of the work comes later.
Start a conversation
Or write to marco@rossoconsulting.ch